Homes that provide care for the elderly and for people with dementia or Alzheimer’s are not the sometimes regimented and impersonal institutions of old. There is now a considerable range of choice, support and guidance freely available. In the past, it was often thought that going into a care home (or being “put in a care home”) was nothing more than a convenient dumping ground for the unwanted and unloved. As life expectancy increases year on year, so too does the need for professional care homes like Coate Water Care that understand they are providing a home for increasingly savvy pensioners who know what they want and are rightly demanding.

Elderly people are now encouraged to make their own choices. Many pensioners have realised that giving up a larger than necessary house, with the daily stress of coping with increasing council tax and rising heating bills which diminish their pensions, is the right move for them. Moving into a home that provides care – especially the kind of personalized and sensitive care which is the norm at Coate Water Care – has many benefits over going it alone. That includes people with Alzheimer’s who deserve to be cared for professionally and given as much independence as they desire on good days and supported well on lesser days.