However, we never lose sight of the fact that the ‘care’ in ‘care homes’ is provided by people and we firmly believe that the best way to guarantee the most professional care possible for all our residents and patients is by investing in our ‘human capital’. Without our highly trained and dedicated staff it would be impossible to provide the caring and safe environment that we pride ourselves on.
“We opened our first small care home in 1995, and as they say, great things grow from little acorns! Twenty five years later we have nine care homes and a team of over 500, including nurses, carers, chefs/cooks, administrators, domestics and maintenance staff. But some things never change – we are still a family-run concern with family values at the heart of everything we do. That means treating people with the same care and respect they would expect from their own family and loved ones. And that means building a team of dedicated professionals who love what they do.”
Geraldine Smith, Co-Founder of
Coate Water Care in 1995
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